Citrus Studio Web Design

Citrus Studio is a custom jewelry studio based in Utah. All changes were made after conducting a competitor audit, analyzing quantitative data from Citrus Studio. This is currently an ongoing project.

Before

After

Before

Imagery and copy was simplified to focus on the custom aspect of the business. Banner phone number was made clickable and colored blue. Logo was replaced with company approved design. All icons were changed to approved neutral colors. The "Here's how it works" section was moved above the fold for most desktop screens.

After

Before

All text containing clickable links were bolded and colored blue. In addition, the links responsively change color when hovered over.

After

All Icons were changed to business approved colors and linked to the appropriate webpage. Copy was simplified.

Additional Changes

  • Identified most important user path and removed distractions.

  • Focused on consistent theme and overall feel throughout the page.

  • Replaced links linking to incorrect pages to the correct pages.

  • All copy edited to remove industry jargon, errors, and distracting content.

  • All stock images replaced with business created content.

  • Video link moved to the appropriate page.

  • Standard product images removed during resizing.